If something fails to work out, the best way is to leave it and find something new. Nokia seems to understand this, and has decided to alter its marketing strategies with the unveiling of its first Windows Phone 8 release. The fresh plan is to begin a partnership to present a fresh smartphone on the network of only one or two European service providers. It is also stated that the Finnish telecommunication giant has had clandestine negotiations with several networks including France Telecom, however no deal has been decided at the moment. An additional network that is expected to be involved is Deutsche Telekom.
Nokias present marketing policy floods all distribution channels with their smartphones, hence pushing their products to get into as many hands as feasible. The fresh plan is to enter into contracts with a network or two that would carry Nokias products. At first, the Finnish mobile phone maker would reach a deal with no more than one or two networks in Europe, will give the carriers a financial stake in the achievement of the smartphone. This step is necessary to give the networks an incentive to force the new model endorse it heavily. This tactic has been applied on the flagship Lumia 900 in the United States with ATT was content with the outcome although merely 330,000 units of the Lumia lineup were retailed in the US. That number incorporated sales of the Lumia 710, retailed exclusively in the United States by T-Mobile.